INTRODUCTION
LCD
projector is a type of LCD projectors are systems that display or project information or video onto a surface. LCD stands for liquid crystal display, the technology used to project images. They are the
technological descendants of overhead and slide projectors, older systems which
serve the same purpose. They are most commonly used for displaying images in
presentations or lectures, but are also used in home theaters.
We
are now targeting in producing generation of projectors that will overcome the
technology of the previous one. With a better image quality, user-friendly
functions and they will become the perfect tool for professional presentations
at work and entertaining movie screenings at home. Our hardworking R&D is
currently trying to create new technologies to serve new markets through
innovative product development. All these, so customers will be able to present
the sharpest and clearest images every time.
Substantial
growth is assumption in the incoming years for LCD projectors, including
business, home, and projection systems for large-screen LCD projection
televisions. We are now seeks to extend its reach in the market for digital
entertainment.
DEVELOPING
TIME
For
the development time of this LCD projector, it is need a lot of time in R&D
due to lack of technologies, man power and fund. For the first production
stage, we decided to invite manufacturers who make each components inside the
projector for example imager chips or illumination systems and others in order
to reduce the production time.
After
the products are well known in the local and international market, company
targeting to make full of use the utilization of capacity production. In the
development time aspect, the most time consumed are during research and
development of the new technologies. It is in term of the components
durability, prices and quality. Besides that, the research in market condition
must be take into account in order to ensure the new product could be
competitive in the market. After the evaluation of the factors, the estimated
development time for the production of new highly improved LCD projector is
about 4 to 10 month before launching to the market.
Annual Units Sold.
LCD
Projector is a product that has encouraging sales per year. Every year, the
sales growth more than 15% annually for business, educational and domestic used
which create many opportunities and profits.
Due to this, our company, CreativeCreationDesign takes chance to enter
this market segment. For this, we had already done research and survey to
identify customer’s needs and expectations nowadays.
According
our surveys and studies, we manage to predict the annual unit sold could reach 36
000 unit for initial batch of production. Through this, we expect the average
sales for each month about 3000 units per month. This prediction is reasonable
due to sales of LCD projector from others big company like Samsung, Sony and
NEC which monthly sales unit are higher.
Development Cost
Development cost is total of all cost incurred in
order to process certain product. In this part, the developing cost is divided
into three different categories which are direct workers cost, direct materials
cost and manufacturing process cost.
1.
Direct
workers cost: This type of cost is defined as the cost of the
labour been identified with production of the product (LCD projector). In
developing new LCD projector, we need a different type of manufacturing process
which used a lot of machining. By using a large numbers of machines, the
operator of machine should be increase.
2.
Direct
materials: is the raw material that becomes the LCD projector
which includes the electronic component and plastic material. This cost is
important in order to estimate the budget of raw material of one unit LCD
projector so that we can sell the product in a reasonable price.
3.
Manufacturing
Cost: is the cost of all manufacturing process in order to make one unit of
new LCD projector. In the market, we can sell the projector by having the price
of RM 999 which will make the profit of RM 400.
Development Team
Development
of LCD projector can have a lot of quality work done by having a well managed
team. So that development practices can be done in short period of time. There
are some phases need to go through in LCD projector production which are
research and development, projector design, projector production and
inspection. Besides, the team size
is highly dependent on several other factors such as project size, project
complexity, timeline, available skill sets and budget.
In
making LCD projector, we assume there are 30 persons that will be in charged
for development of team. This team is divided into four sub team. The first
team is assigned in distributing and handling the survey. The customer needs
then would be analyzed from the result of this survey. Next, the second team
will be responsible for designing the LCD projector with specification that
fulfills the customer needs. For inventing and manufacturing phase of LCD projector,
third team will be in charged. The next phase is conducted by fourth team which
is system analyst. Members of the team will do the checking part of the system
in LCD projector whether it is working or not. When the LCD projectors are
successfully working without failure, they will be released into the
market.
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