Assignment 4.0

Affinity Diagram:

Definition: Affinity diagram is a business tool in order to generate idea and data. This tool is used within the product or project management by using brainstorming of idea based on analysis, review, data and relationships.

Example of Affinity Diagram:

Affinity diagrams can be used to:

1.     Draw out common themes from a large amount of data and information.

2.     Brainstorming the root causes and solution to a problem which exactly same with the cause and effect diagram in QC tools.

3.     Discover previously unseen connections between various type of idea and information.

An affinity diagram is not only depending on brainstorming alone. They can also be used in any situation where:

1.     The solution of problem cannot solve the problem.

2.     There is a large volume of information to be sort through.

How to use the tool:

1.     Describe the problem.

2.     Generate idea and data information.

3.     Use figure to visualize the idea.

4.     Sort the idea which is the effective one.

5.     Create total group consensus.

6.     Create theme cards (affinity card).